Adoption Services
Ion Adoption Program
Get specialized training to create premium interactive content experiences in the Ion platform on your own
Expert
Training
One-on-one training sessions from a design specialist in the Ion platform to streamline your journey in achieving success with interactive content
Clear-cut
Methodology
Well-thought-out learning path with a proven sequence of clear actions and tactical prerequisites to master the Ion platform
Console
Setup
Ion Theme and Ion Integration included in the scope to get your console ready for the training program if you are not an Ion client yet
Project
Management
Project Manager figure to lead and oversee your program schedule and deliverables from start to completion
Everything you need to know about this agreement
What you will get from this agreement
The scope of this program will offer training sessions aimed at providing the necessary support for you to create and launch interactive experiences in the Ion platform on your own, as well as 1 (one) Ion Interactive Experience to outset your interactive content strategy. All sessions will have up to 1 hour of duration, each, and be conducted through video conferencing. All copy, imagery, and assets necessary for making the training sessions available will be provided by the client. Additionally if you are a new client from Ion, you will get 1 (one) Ion Theme* to personalize your creatives, and 1 (one) Ion Integration* to send data to your marketing automation instance.
- 1 (one) Ion Interactive Experience
- 1 (one) Ion Experience Training
- 1 (one) Ion Micro-experience Training
- 1 (one) Content Distribution Training
- 1 (one) Ion Theme*
- 1 (one) Ion Integration*
*Only available for new clients
How will this agreement be delivered
Through the course of this program, you will participate in a series of live training sessions to get collaboration from an assigned expert designer that will support you in building and ideally launching 1 (one) interactive experience and 1 (one) interactive micro-experience based on a preselected model from Ion’s Templates Gallery and preset procedures.
Ion Experience Training
A set of up 4 training sessions with up to 1 hour of duration, each, to teach you how to create an interactive experience from a template in the Ion platform.
- 1st session: Welcome to Ion
- 2nd session: Content Personalization
- 3rd session: Logic Setup
- 4th session: Publishing
Ion Micro-experience Training
Content Distribution Training
The other deliverables included in this agreement, such as the Ion Interactive Experience, the Ion Theme, and the Ion Integration will be created and delivered by our expert team, conducted as side projects to your training program.
Which marketing tools are available
- Act-On
- Eloqua
- HubSpot
- Marketo
- Pardot
- RD Station
- SFDC (Salesforce)
What items are definitely out of scope
What is the schedule of the program
This schedule has a minimum duration of 6 weeks and heavily relies on your team's active participation over the course of the whole program.
Week 1
Program Kickoff
Week 2
Creative Brief
Week 3
Ion Experience Training
Week 4
Ion Experience Training
Week 5
Ion Micro-experience Training
Week 6
Program Closing
Week 1
Program Kickoff
This is the phase for Rock Content to assign a Project Manager to plan and kick-start your Ion Adoption Program program accordingly. During the kickoff call with the Project Manager, you will have the chance to define the content strategy and select a template from Ion’s Templates Gallery for your interactive experience and micro-experience, as well as to discuss your Ion Interactive Experience to be delivered as a side project to your training program. In parallel, you will supply all the assets required for setting into motion your Ion Theme* and Ion Integration* deliverables.
*Only available for new clients.
Week 2
Creative Brief
This is the phase for you to put together the creative brief and gather all the assets required to make your Ion Interactive Experience Training and your Ion Micro-experience Training available for scheduling, including copy and imagery. In parallel, your Ion Theme and Ion Integration will be delivered by the Project Manager.
Week 3
Ion Experience Training
This is the phase for you to collaborate with an assigned expert designer and start building your interactive experience in the Ion platform based on the template selected, creative brief supplied and preset procedures as follows. On an ad-hoc basis, the Project Manager will be responsible for hosting the sessions.
- Welcome to Ion (1st session, 1h): Take the first steps in the platform, learn how to set up a new creative, learn how to apply your Ion Theme, get an overview on the Elements Palette from Creative Studio (layout, interactive components, social elements, etc.), learn how to place and replace text, learn how to place and replace imagery, address questions as needed.
- Content Personalization (2nd session, 1h): Learn how to personalize content through the micro-themes panel, learn how to apply and change colors, fonts, and other brand elements available in your Ion Theme, learn how to position and reposition interactive components and overall elements to your interactive experience, address questions as needed.
Week 4
Ion Experience Training
This is the phase for you to keep collaborating with an assigned expert designer and finish building and ideally launching your interactive experience in the Ion platform based on the template selected, creative brief supplied and preset procedures as follows. On an ad-hoc basis, the Project Manager will be responsible for hosting the sessions.
- Logic Setup* (3rd session, 1h): Learn how to set up the logic of your interactive experience (if applicable), address questions as needed.
- Publishing (4th session, 1h): Learn how to tag interactive elements, learn how to implement SEO best practices, learn how to hook up integration (if applicable), learn how to create the final URL of your interactive experience, learn how to go live with your interactive experience, address questions as needed.
*Only available for logic-based experiences.
Week 5
Ion Micro-experience Training
This is the phase for you to collaborate with an assigned expert designer and create your interactive micro-experience in the Ion platform based on a preselected model from Ion’s Templates Gallery selected, creative brief supplied and preset procedures.
Week 6
Program Closing
This is the phase for you to count on the support of the Project Manager to start planning an editorial calendar for your interactive content strategy, post the interactive experience in your social media networks, and implement the micro-experience in your blog. After this last training session, the Project Manager will send the program documentation and also formalize the completion of the program.
Do you need help to put together the assets required to bring your interactive content strategy to life?
Please consult with your sales representative and see how you could reap the benefit of our Strategy Services to minimize the hassle and support you all the way long in designing the content strategy and creating all assets necessary for your training sessions, from ideation, to production, to distribution.